The Intersect Between Architecture and Real Estate.
Architecture and real estate professionals don’t always see eye to eye; however, whether they want to admit it or not, the two disciplines can only hardly exist without the other. The architect designs the building and works with clients and engineers to create the vision while the real estate agent sells that vision to prospective buyers and investors.
So, why can’t the two disciplines get along? The simple answer is that the two disciplines sometimes just don’t speak the same language. Architects are great at creating things. They are an exciting bunch of professionals who can sometimes be perceived as weird thinkers, but undoubtedly, they dream big. On the other hand, Real Estate agents can be hyper-focused on getting the deal closed, so they frequently become fed up with the planning process and construction delays, etc.
Communication is critical for Architecture and Real Estate Professionals
In order for architects and real estate agents to get along, they must effectively communicate. The real estate agent must act as the bridge between the buyer and the architect to realize the buyer’s vision. Additionally, the buyer must be told by the real estate agent what the vision is before the architect makes it a reality. Frequently, new developments or major renovation are sold before they are entirely constructed or renovated. As such, real estate agents must rely on the brilliance of architects and the marketing materials that architects help create to sell the development to prospective clients.
In this instance, real estate agents and marketers heavily rely on 3D renderings and 3D animation videos to upsell their development to clients. It is these elegant animations and 3D rendering software that architects and designers use to give the buyer the experience of living in a space before it is even constructed. As such, the real estate agent must work closely with architects to develop a good marketing strategy to sell the development to potential buyers
The 3D rendering and the visual amination tools can sometimes save the deal as potential buyers may get fatigued when evaluating the numbers, the closing costs, and the construction schedule.
More important than creating the final marketing brochure (which is important in its own right) is the groundwork that is laid before the project even begins. The architect and the real estate agent must communicate upfront to figure out the design of a project and get the most out of the project in a particular market in a specific location.
Architecture and Real Estate Professionals Must Emphasize Value to Buyers
Real estate agent and architects must frame every question and every solution in terms of value
For example, floor-to-ceiling windows are not just cosmetic endeavors; they add additional savings to already profitable projects. However, the only way to adequately convey this to potential buyers is through 3D visualization and 3D design.
Architecture Professional help Real Estate Agents and Buyers See Potential.
In the beginning, the Architect must analyze the site to identify the best views. The best view could be a body of water, such as an ocean view, or it could be a structure in an urban city. Setting the right view can add value, especially when a realtor is looking to sell to higher-end clients. Google Earth is an easy tool that Architects can use to get an idea of the lines of the building to create 3D models to highlight the potential in the development.
Architecture Professionals Should Explore Solar Orientation.
The positioning of a building relative to cardinal directions and the sun’s path is called solar orientation. Using 3D rendering and 3D modeling software, architects can give realtors 3D renderings that will replicate realistic sun-tracking at that location to demonstrate exactly where the best solar exposure is at any time of the year. Solar exposure allows for passive heating and cooling techniques and upgrades; it also has a substantial effect on natural light throughout the property. Exploring Solar Energy is an easy design step that can lower monthly energy bills, which is a fantastic selling point to include in marketing materials.
Overall, even though architecture and real estate professionals might not always get along, and they may take jabs at one another from time to time. The reality is that they each play an essential role in finding clients the perfect home, and both disciplines complete each other.