3D Visualization and Real Estate.
Currently, 3D rendering and real-estate marketing are producing tools to help buyers realize their vision and dreams. For architects, graphic designers, and 3D visualization artists, the process isn’t always glamorous or sexy. In fact, it frequently puts creators in that uncomfortable or tricky position of having money and economics influence their art direction.
In any event, the 3D visualization architectural industry has wrapped itself around real-estate marketing, so much so that mostly the two industries rely on one another.
3D Visualization is the Perfect Digital Match for Real Estate
20 or 25 years ago, real estate professionals primarily promoted their listings with the only tangible tools they had, which was, in most instances, a finished building, the square footage numbers, and a detailed breakdown of the costs of the property/building. In most instances, real estate professionals had to create high-pressure sales techniques to sell prospective buyers on the possibilities and potentials of property without using visual aids to guide buyers’ imaginations.
In other words, there was nothing to bridge the gap between what the buyers could see and what was sold. In the past, this often led to distrust between the real estate agents and buyers, that is, until 3D visualization became widely used.
With the implementation of computer rendering and digital reproduction, these tools suddenly opened up a new world for real-estate agents looking to close deals with more than just a firm handshake. Consequently, Architects and interior designers began to work regularly with 3D rendering and visualization artists, creating exciting promotional material for real estate agents and marketers. Real Estate agents were able to invest in renderings and animations that showed the potential buyer what was possible without having to give unsubstantiated promises.
3D Visualization For Every Aspect of Real Estate Marketing
In the current digital age, 3D Visualization has changed the way that real estate can be presented and promoted. Specifically, agents can now offer fly-through animations and virtual reality experiences with speed and flexibility to potential buyers. For example, imagine a former industrial space that has been rezoned into a new residential development. Now, real estate agents can give financial presentations and give prospective buyers and investors a virtual tour through an undeveloped space and show them how the location can be transformed after completion.
3D rendering and Visualization raise excitement from even the most mundane design projects, motivating investors, and buyers to flood their money and resources into new projects. Some companies are working on virtual reality devices that give buyers/clients the opportunity to walk through a digital recreation of a property, allowing them to change the textures, switching the furniture, and even moving walls around in the space.
A Different Kind of Reality: Augmented Reality
There are a number of new and exciting avenues that are being explored in 3D Visualization beyond virtual reality. In fact, the next big thing in 3D Visualization appears to be the use of augmented reality. Similar to Virtual Reality, augmented reality is the art of using a real space and digitally implanting digital objects in the space. A peripheral device and a camera are used Augmented Reality.
3D Visualization and AR technologies are still developing. However, with its popularity, AR will be available in the near future for public consumption.
Overall, the combination of 3D rendering and real-estate marketing is surely two industries that will continue to work together at making buying and selling properties easier for consumers.